The road safety campaign

Each year more than 400 people die on New Zealand roads. These losses place a huge toll on families, friends and our community. The cost of road crashes (emergency services, medical care, reparation and human grief) is enormous.

Since 1995, the national road safety advertising and enforcement campaign has been run in partnership with NZ Police to decrease these road crashes. A history of the road safety campaign shows how the road safety campaign began.

The campaign is now part of Land Transport NZ's Land Transport Programme and helps deliver on Road Safety to 2010 – the New Zealand road safety strategy.

The campaign aims to help achieve the targets of the New Zealand road safety strategy by bringing about changes in attitude and behaviour in five major problem areas:

• Speed
• Drink driving
• Failure to give way at intersections
• Fatigue
• Safety belts

Land Transport NZ and NZ Police are committed to working together and with the public to reduce the number of people maimed and killed on New Zealand roads.

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Last updated: 16 June 2008