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You are here: Home › Advertising › Drink driving examples

  • Advertising
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  • The road safety campaign
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  • - Analysis and evaluation
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  • Other advertising
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  • Road safety calendar 2008/09 (PDF, 40 KB)

Drink driving advertisements


TV advertisements

Four mates

  • Video of ad 1 (MPEG, 2.4 MB)
  • Video of ad 2 (MPEG, 2.4 MB)
  • Video of ad 3 (MPEG, 2.4 MB)
  • Video of ad 4 (MPEG, 2.4 MB)
  • Media statement
  • Key messages

Mate

  • Video of ad (MPEG, 5 MB)
  • Key messages

Radio advertisements

Stages

  • Stages (MP3, 1.19 MB)

What would a mate do?

  • Rich (MP3, 1.15 MB)
  • Rob (MP3, 1.19 MB)
  • Blair (MP3, 1.17 MB)
  • Ben (MP3, 1.17 MB)

Print advertisements

  • Pub posters (PDF, 1.05 MB)

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Last updated: 16 June 2008

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