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Share the road
How to run campaigns related to speed, driveway safety, giving way and cycle courtesy.
Share the road project examples
The list of share the road project examples in the companion book contains descriptions of 20 campaigns or resources that demonstrate good practice and address the main issues raised by communities participating in walking and cycling road safety related education. Contact details for more information are included with each project description. Campaigns can be repeated, but before using resources or artwork, check the copyright conditions.
The resources were selected following a literature review completed in mid-2005. Project success is usually measured using an outcome evaluation to determine if the project has been effective in changing behaviour, attitudes or reported behaviour. However, many of the projects reviewed had not been given an outcome evaluation, so to measure success two further indicators of success were added. They were:
- length of time over which the project was run
- adoption of the project in other areas.
Many of the successful projects had a number of common elements that demonstrated good practice in a share the road project. The indicators of good practice were:
- community action
- community involvement in planning
- simple positive actions
- information distributed in a variety of ways
- education coordinated with enforcement
- school-based education with roadside training or audio-visual material.
Many of the other projects reviewed during the literature review process addressed community issues other than share the road issues. While some may not conform to the guidelines for good practice in share the road campaigns, many may have useful elements or provide ideas for new resources. An image from a billboard, the tag line from a radio advertisement, the words from a poster, the design of a sticker – any of these might be reused or serve to stimulate new ideas from a community group.
Information about existing projects and resources can be found on the Community Road Safety Programme’s (CRSP) website: www.crsp.net.nz.
An executive summary of CRSP-funded projects can also be found on the website. For a copy of a full report contact Land Transport NZ’s information centre. Contact details of road safety coordinators and community providers can also be found on the CRSP website.
Last updated: 25 May 2009