Share the road project examples

Information on successful national and international projects.

Be safe be seen

Tauranga

Intent

To encourage cyclists to make themselves visible on the road.

Audience

Cyclists

Approach

This campaign included cycle tags, posters and reflective cats eye stickers designed to be placed on helmets. The promotion was aimed mainly at school cyclists but also adult cyclists. An enforcement campaign was run alongside the campaign by members of a cycle advocacy group, who offered free cycle lights and advice to cyclists who were stopped by Police for cycling without lights.

Evaluation

The programme ran for several years.

Contact details

Lynnette Hines
Road Safety Coordinator
Tauranga/Western Bay of Plenty
P O Box 1121, Tauranga

< previous   next >

Last updated: 22 February 2007