Share the road project examples

Information on successful national and international projects.

Cycle lanes campaign

Christchurch

Intent

To educate motorists not to drive in cycle lanes.

Audience

Motorists

Approach

The campaign used bus-back advertising, radio advertisements and leaflets to inform drivers about not driving or parking in cycle lanes. Placards were worn by a team of cyclists who rode around the city streets at the same time as the radio advertisement played.

Contact details

Michael Ferigo
Cycle Advocate
Christchurch City Council
P O Box 237, Christchurch

Susan Cambridge
Christchurch Road Safety Coordinator
P O Box 30064, Christchurch

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Last updated: 22 February 2007