Share the road project examples

Information on successful national and international projects.

Turning traffic give way to pedestrians

Christchurch

Intent

To protect pedestrians by raising awareness of drivers turning and not giving way to pedestrians at signalised crossings.

Audience

Drivers turning at traffic lights

Approach

• Teachers and parents from schools near large signalised crossings took registration numbers of vehicles turning and not giving way to pedestrians.
• Police then sent them warning letters.
• Information cards were distributed to all school children who were encouraged to take them home to their parents.
• Media releases were used to support the programme.
• A year later, students wearing t-shirts and carrying placards saying ‘We’re Walking Here’ staged demonstrations by walking with the pedestrian signals around the intersection at peak traffic times before and after school.

Evaluation

• Schools were happy with the results.
• Reduction in the number of problems that students had at intersections.
• The number of schools wanting to continue with the demonstrations.

Reference

Annual Road Safety Report 2002–2003. Christchurch Road Safety Coordinating Committee. Christchurch City Council, 2003.

Contact details

Susan Cambridge
Christchurch Road Safety Coordinator
P O Box 30064, Christchurch

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Last updated: 22 February 2007