Share the road project examples

Information on successful national and international projects.

Red and green people pedestrian project

Wellington Region

Intent

To raise awareness among pedestrians of safe ways to cross the road at traffic lights.

Audience

Adult pedestrians

Approach

The red and green people pedestrian project in the Wellington Region included:

• the distribution of brochures with safety tips for pedestrians
• media releases
• street theatre involving a team of 25 actors dressed as red and green people, moving through central Wellington handing out brochures and interacting with the public. Teams of actors also covered the regional Wellington centres.

Evaluation

After a week a survey was carried out which found that 66 percent of people surveyed had seen the red and green people and over 90 percent of these people were aware of what the campaign was about. Nearly everyone surveyed (93 percent) rated the campaign as very effective.

Reference

Wellington Region Project Report, 2002

Contact details

Transport Strategy team
Greater Wellington Regional Council
PO Box 11646, Wellington

Photos supplied by Claire Dixon
Road Safety Co-ordinator
Auckland City Council
PO Box 92516, Wellesley Street, Auckland

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Last updated: 22 February 2007