Share the road project examples

Information on successful national and international projects.

Share the road

Christchurch

Intent

To encourage cyclists and motorists to share the road safely.

Audience

Cyclists and motorists

Approach

This promotion was based on bus-back advertisements, billboards and bus stop advertising. The graphics featured animals on cycles with the byline ‘Cyclists are people too’. Other slogans used included, ‘Ease your pace and give us space’, and ‘When you’re out there you need to be seen’. The promoters were careful to target their message equally to both drivers and cyclists. The message for cyclists was based around increasing their visibility on the road. In 2005, postcards for school cyclists and billboards conveying the message to drivers to watch out for school cyclists, were introduced. The graphics were supported by radio advertisements.

Evaluation

The programme ran for three years and was planned by cyclist groups and the local council. Police enforcement was coordinated with the promotion.

Reference

Annual Road Safety Report 2003–2004. Christchurch Road Safety Coordinating Committee. Christchurch City Council, 2004.

Contact details

Michael Ferigo
Cycle Advocate
Christchurch City Council
P O Box 237, Christchurch

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Last updated: 22 February 2007