Share the road project examples

Information on successful national and international projects.

Share the road

Tauranga City and Western Bay of Plenty

Intent

To encourage cyclists and motorists to share the road safely.

Audience

Cyclists

Approach

This project, begun in 2001, involved activities and a promotional campaign. The activities included: an Ironkid Triathlon, school visits from high profile community members and cyclists, councillors taking part in a cycle ride, enforcement, signage and advertising. Signs were effectively used on a popular cycle route at Mount Maunganui. Bumper stickers with the message ‘Share the road look for cyclists’ were distributed along with posters providing tips for motorists and cyclists about sharing the road. A picture of a car door being opened in front of a cyclist was used on the poster. Radio advertising was also used.

Evaluation

In 2002–2003, a further range of activities were introduced, including a cycle ride, school visits, ‘Beyond the Couch’ educational activities, Ironkid Triathlon, enforcement and Safe Routes to School. The signage, bumper stickers and posters continued to be used.

Reference

Lynette Hines, Road user behaviour evaluation. Tauranga City and Western Bay of Plenty, 2002–2003.

Contact details

Lynnette Hines
Road Safety Coordinator
Tauranga/Western Bay of Plenty
P O Box 1121, Tauranga

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Last updated: 22 February 2007