Share the road project examples

Information on successful national and international projects.

Speed campaign

Auckland Region

Intent

To encourage drivers to slow down.

Audience

Motorists

Approach

Auckland speed campaign

• A survey was conducted to gauge the awareness of the campaign and assess drivers’ perception of the effectiveness of the need to slow down.
• A campaign entitled Passenger power was held to encourage passengers to tell their driver to slow down if speeding.
• The following promotion methods were used:
  • Billboards.
  • Radio advertisements.
  • Posters.
  • Bumper stickers.
  • Interactive website.
• The campaign was run as part of an overall community strategy.

Evaluation

The community were involved in this campaign and the advertising undertaken, has been evaluated. Evaluation information is available.

Contact details

Andrew Bell
Regional Road Safety Coordinator
Auckland Regional Transport Authority
Private Bag 92236, Auckland

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Last updated: 22 February 2007