Share the road project examples

Information on successful national and international projects.

Speed campaign

Tauranga City Council and Western Bay of Plenty District Council

Intent

To promote driver awareness of both urban and rural speed issues.

Audience

Motorists

Approach

Aim of the programme was to promote driver awareness of both urban and rural speed issues.

• A poster competition was held, where high school students created artwork focusing on drink-driving and speed. Winning entries were displayed in the community constable’s window and all entries were shown at local community centres. The two winning designs (one for each category) were made into cafe cards which were available in cafes and businesses. Seven local schools entered.
• A Police enforcement campaign targeted specific areas using locally available data and statistics.
• A locally designed fact sheet was distributed to households in the area where the enforcement was held.
• A bumper sticker was printed by the Police. It was distributed to schools and groups when presentations were made either by the Police, road safety co-ordinators or council staff.
• Cinema advertisements were shown for a month.

Evaluation

The community were involved in this campaign and the advertising undertaken has been evaluated. Evaluation information is available.

Contact details

Lynnette Hines
Road Safety Coordinator
Tauranga/Western Bay of Plenty
P O Box 1121, Tauranga

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Last updated: 22 February 2007