Share the road project examples

Information on successful national and international projects.

Stop. Look. Cyclist.

Christchurch

Intent

To remind motorists to check for cyclists before opening car doors.

Audience

Drivers

Approach

Stickers with the message ‘Stop. Look. Cyclist.’ were distributed to motorists, fleet vehicle drivers and taxi operators to remind them to check for cyclists before opening their doors. A range of sticker sizes were printed – small ones designed to fit inside a car door and large ones for the rear windscreen of vehicles to act as a promotion to other drivers.

Evaluation

The campaign lasted for three years. Stickers on cars can still be seen around Christchurch five years after the campaign. Managers of fleet vehicles and taxi companies were very supportive of the campaign.

Reference

Annual Road Safety Report and Evaluation 1999/2000. Christchurch Coordinating Committee for Traffic Safety. Christchurch City Council, 2000.

Contact details

Susan Cambridge
Christchurch Road Safety Coordinator
P O Box 30064, Christchurch

< previous   next >

Last updated: 22 February 2007