Share the road project examples

Information on successful national and international projects.

Teenage pedestrians

United Kingdom

Intent

To encourage teenage pedestrians to be more careful on the road.

Audience

Teenage pedestrians

Approach

This UK website (www.thinkroadsafety.gov.uk) has examples of TV commercials and posters aimed at teenagers to encourage them to take more care on the road.

Note: The Christchurch City Council also has a cinema advertisement on the same theme, showing teenagers being careful and looking after their mates when walking.

Contact details

Susan Cambridge
Christchurch Road Safety Coordinator
P O Box 30064, Christchurch

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Last updated: 22 February 2007