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The road safety targets in the National Road Safety Plan 1995 are current to the year ending December 2001. In preparation for managing road safety performance beyond that time, the National Road Safety Committee (NRSC)1 in 1997 requested the development and preparation of longer-term road safety targets which will be incorporated into a new Road Safety Strategy to 2010. The National Road Safety Advisory Group (NRSAG)2 has been involved in the development of the proposed Strategy, and has had regular input through workshop sessions.
In addition to providing new targets for the next ten years, the proposed Road Safety Strategy 2010 is designed to provide a new strategic framework within which road safety partnerships can work towards achieving a greater level of safety on New Zealand's roads. The successes from the period of the previous Plan have been carried over into the proposed new Strategy, along with new or improved interventions. A rigorous target-setting model was developed which supported an evidence-based approach to assess a wide range of initiatives for their capacity, firstly to substantially improve safety and, secondly, to improve safety in a cost-effective manner.
The proposed Strategy views road safety issues from within a performance management framework, recognising that core interventions address the design and operation of the roading network, and the conditions of entry to and exit from that network. Adopting this approach recognises the contributions of enforcement, education and engineering measures to improving road safety. Although driver behaviour contributes to most crashes, the most effective remedy may not always be to reform the driver. It can sometimes be more effective to improve the roads or vehicles, as such improvements can reduce the number of crashes and their severity, regardless of "cause".
The NRSC has been engaged in the development of the proposed Strategy for some time:
The Minister of Transport released the proposed Strategy for public consultation in October 2000. Before a new goal and targets for road safety in New Zealand could be set, feedback was required from the public, both on the level of safety desired and on the desired strategic direction for attaining that level of safety. The consultation documents, developed by the National Road Safety Committee and released by the Government, presented a proposed new strategic framework for road safety and left open the target level of road safety and the matter of how we should achieve that level of safety. It was recognised that the final mix and intensity of road safety interventions should come out of the consultation process.
This report outlines the consultation which was undertaken. It summarises the responses to the key consultation questions asked, and responds to the key issues raised during the consultation process. Along with a Summary of Submissions, this report details the outcomes of the consultation and provides a foundation upon which the Government can make sound decisions on a final Road Safety Strategy 2010.
1 Membership of the NRSC then consisted of the Chief Executive Officers of the Land Transport Safety Authority, the Ministry of Transport, NZ Police, ACC, and Transit NZ. The NRSC membership now includes Local Government NZ (as of August 2000) and Transfund NZ (as at November 2000).
2 Membership of the NRSAG consists of the Land Transport Safety Authority, Transfund NZ, NZ School Trustees Association, NZ Automobile Association, Alcohol Advisory Council, Te Puni Kokiri, Ministry of Pacific Island Affairs, Local Government NZ, Transit NZ, NZ Police, ACC, Department of the Prime Minister and Cabinet, Ministry of Transport, Ministry of Health, Ministry of Justice, Ministry of Youth Affairs and Road Safety Co-ordinators.
The objectives of the consultation on the proposed Strategy were to:
Answers were sought from the public on the following consultation issues:
A consultation plan was developed to make the existence of the proposed Strategy and the consultation process as widely known as possible. As road safety is an issue that concerns everyone in New Zealand, it was intended to obtain input from as many interested individuals and groups as possible.
To achieve this, consultation documents aimed at both the general public and transport sector professionals were prepared. An extensive communications campaign was undertaken to ensure the proposed Strategy was discussed in the news media. Public meetings were held, including hui and fono, to enable interested people to come along and discuss the issues in person. Meetings were held with various interest groups and transport sector organisations. A research company was employed to run focus group sessions around the country, to ensure the opinions and views of the general public were considered. And, finally, written submissions from all sectors of society were also accepted.
Overall, the consultation process achieved wide-ranging coverage of different opinions from individuals and organisations: members of the general public; specialist interest groups (e.g. cyclists); community groups; transport sector organisations and individuals who work in the transport sector or in road safety; Maori and Pacific people; road controlling authorities; government agencies; the health sector; the motor vehicle industry; the alcohol industry; and from people of all age groups.
An eleven-week consultation process from 5 October to 22 December 2000 began with the national launch of the proposed Strategy by the Minister of Transport at the Beehive. A series of regional meetings, hui and fono was held in October and early November, as were national meetings with interest groups. The final deadline for submissions was 22 December 2000.
A range of supporting documents was produced:
These documents were available on request and able to be downloaded from the LTSA website. Between 1 October and 31 December 2000, 516 people downloaded the Overview document. There were also 359 downloads of the main Strategy document, 176 downloads of Working Paper 6, and 168 downloads of Working Paper 7. In addition, a mailout of the overview document was sent to about 2000 people and organisations.
Communications activities sought to:
Communications activities included the national launch, distribution of media kits, invitations and strategy documents, placing key strategy documents on the LTSA website, and gaining maximum public relations and advertising support.
A series of public regional meetings was held in Rotorua, Hamilton, Invercargill, Dunedin, Whangarei, Auckland, Palmerston North, Napier, Gisborne, Christchurch, Greymouth, Blenheim, Nelson, Wellington and New Plymouth during October and early November. A total of 14 hui and four fono were also held to ensure focused discussions with representatives of Maori and Pacific peoples.
The purpose of these meetings was to present the proposed Strategy and allow audiences to question the research, analysis and conclusions drawn together in the document. Comments made at these meetings were noted and included in the analysis of submissions. Audiences were also encouraged to go back to the communities and organisations they represented and prepare written submissions.
A series of meetings was held with key national interest groups, to present the proposed Strategy and its underpinning analysis, and to engage in constructive debate. Meetings were held with local government, cyclists, the transport sector, roading engineers, the health sector, and the justice sector.
A series of focus groups was held with the public to establish their opinions and views on the proposed Strategy. It was recognised that not all groups of society would be likely to attend regional meetings on the Strategy, and that those who wrote in with submissions would not necessarily represent the opinions of the general New Zealand public. It was intended that focus groups would present the proposed Strategy to a good cross-section of society to obtain their views. The focus groups were conducted by NFO CM Research Ltd, and a report was presented in December on the outcomes of this qualitative research.
Written submissions were actively encouraged, to assist the National Road Safety Committee to determine the desires of New Zealanders with regard to the key consultation issues and the individual interventions. Submissions were invited on the proposed Strategy up to the closing date of 22 December, although many were also accepted after this date.
The proposed Strategy received good coverage in the media. Print media coverage of the proposed Road Safety Strategy 2010 began on 29 September 2000, with an article quoting the Minister of Transport Mark Gosche saying that the current annual road toll could be halved in the next decade.
Strategy details sent out by the Minister foreshadowed the Road Safety Strategy 2010 launch at Parliament on October 5. Details of the proposed Strategy were reported in nearly all major provincial and metropolitan dailies on October 2. The angle taken in each of these articles was the proposal within the enforcement option to lower the open-road speed limit to 90 km/h. Newspaper editors seemed to feel that the 90 km/h issue warranted an editorial and several on this subject appeared in provincial dailies and metropolitan newspapers on 3, 4 and 5 October.
Both "One Network News" and "TV3 News" aired stories on the proposed Strategy in their bulletins on the 5 October launch date, and it was discussed at length in an interview with the Minister of Transport on "Breakfast" (TV1) on 6 October.
Newspaper articles devoted a large amount of space to providing details of the proposed Strategy at this stage. Some even conducted street polls to gauge public feeling on the 90-km/h speed limit issue. On 12 October, the New Zealand Herald included an excellent feature on the contents of the proposed Strategy, providing readers with an accurate and easy-to-understand introduction to the document.
Media interest in the proposed Strategy remained strong throughout October but had waned by November. The majority of coverage occurred between 1 and 12 October, with print articles decreasing in size and prominence after this date. In total up to 14 December 2000, six articles discussed the Strategy in national print media. There were 82 items in provincial papers, and 49 in community newspapers. National radio stations aired 32 items on the proposed Strategy, and the national television channels ran four items.
A number of major daily newspapers raised the issue of the proposed Strategy in the New Year, when commenting on the record low road toll for 2000. National Radio produced a half-hour Insight documentary focusing on the proposed Strategy.
The proposed 90-km/h open road speed limit was the most discussed issue. The proposed Strategy's aim to reduce the road toll and improve safety ranked second as the most popular angle for coverage, and the consultation process itself was the third most popular angle. Other angles for stories included the costs and savings of the options, variable speed limits, the regional consultation meetings, and the three options presented in the proposed Strategy.
Despite the extensive coverage by the media on the proposed Strategy, an Automobile Association poll of 1000 randomly-selected members indicated that two-thirds of the 550 respondents were not aware that the Government had released it for consultation. The low awareness of the proposed Strategy is surprising given the amount of coverage by the media. However, many of the respondents might not have realised that the issues being discussed in the media (e.g. the 90 km/h speed limit) were being raised as part of a Strategy proposal.
Around 700 people attended the public regional meetings. Many were professionals working in the road safety field, or local authority councillors and, in some cases, mayors, but there was also a strong representation from interested members of the public. Members of Parliament attended the meetings in Invercargill, Napier and Hamilton.
The meetings, hui and fono were organised on behalf of the National Road Safety Committee by the LTSA Strategy Division, in conjunction with LTSA Regional Offices, with support from the Ministry of Pacific Island Affairs. The meetings were led primarily by the LTSA, with other NRSC partners in attendance.
The General Manager Strategy presented the proposed strategy in a keynote speech to open the New Zealand Land Transport Symposium on 'Engineering for Road Safety' in Rotorua early in October 2000. Throughout October he made further formal presentations to members of the Wellington City Council, the Labour Party Caucus and the Transfund NZ senior management team. Similar presentations took place throughout November and December with Local Government NZ, the Institution of Professional Engineers New Zealand (IPENZ), the New Zealand Local Authority Traffic Institute (TRAFINZ), the Ministry of Justice, the Ministry of Health, and Parliament's Transport and Industrial Relations Select Committee.
The following are the key conclusions which NFO CM Research (NZ) Limited drew from the ten focus groups they conducted as consultation with 'grassroots' New Zealand:
It was also noted that accountability in the new Strategy would be very important. "New Zealanders have a lack of confidence that their money will be used in the intended way. Not only do they need to feel confident that their money will be appropriately channelled but they expect to see results for their contribution."
NFO CM Research stated that there was a preference for the "enforcement option" with "priority engineering measures". This broadly indicates a preference for a mixed option, with a lean towards enforcement.
A total of 853 written submissions were received from a wide range of individuals and organisations. Many were from private individuals, but submissions were also received from many district and regional councils, road safety consultants, traffic engineers, roading contractors, road transport operators, students, transport research organisations, psychologists, the motor vehicle industry, motorcyclists, cyclist groups, pedestrians, motoring clubs, the health sector, older people, government agencies, driving schools, community boards and groups, child safety groups, the alcohol industry, and many others.
Answers were sought to six key consultation questions. The "Summary of Submissions" provides a full outline of the responses to these questions and of the key concerns of respondents. The responses given to the key consultation questions are summarised below:
A clear message from the submissions was the desire for a higher level of road safety. Just over half of all respondents who commented on this agreed with the goal of achieving a level of safety in 2010 equivalent to where the safest countries in the world are now. There was also support for more ambitious goals such as matching the world's best countries, or trying to achieve a zero road toll.
There was broad support for a mixed strategy combining enforcement, engineering and education elements to achieve the proposed goal. It was considered by many to be a good compromise between high costs and restrictive interventions, and between short-term and long-term benefits. Members of the public appeared concerned at the costs associated with engineering initiatives, and many considered more rigorous enforcement, and measures to improve unsafe driver attitudes and behaviours, to be preferable and less costly. Many wanted education as a larger part of the mix than they perceived as apparent in the strategy documents, or considered education to be an option in its own right that should have been more central to the proposals.
Many people said that they were not prepared to pay anything over and above the current taxes on motorists, and that these taxes should be used on the roads rather than added to the Crown Account. Some were prepared to pay the additional costs of the strategy, or to split payment between road users and the government. Some sought assurances that any additional monies raised for the proposed Strategy would be used wholly for safety.
Most respondents supported the proposed targets. Regional targets were seen as important for encouraging ownership at a regional and community level. Targets for road-user groups such as pedestrians and cyclists were seen as important to ensure the safety needs of these groups are taken more fully into account. It was also important that access be considered in setting targets for vulnerable road users so that an increase in safety was not achieved by discouraging people from walking or cycling.
Discussion with Maori and Pacific peoples generated a wide range of responses on the value of specific safety targets for these communities. There was strong support in some quarters for using targets to make the system more accountable. However, a large number of Maori and Pacific peoples opposed the setting of targets because they were concerned about being 'targeted'.
Many respondents indicated a willingness to help in the road safety area in general, particularly at the community programme and personal level. Territorial and local authorities indicated that they would continue to promote road safety through roading, community programmes and education, but were concerned about having to pay more out of their rates.
Most of the issues raised in submissions in response to this question are dealt with in section 9. Other significant matters raised during consultation included:
Many respondents chose to comment on individual interventions that were proposed in the Strategy under the three options of "Enforcement", "Mixed" or "Engineering", or on existing interventions that were noted in the proposed Strategy as likely to impact on the level of safety to be achieved in 2010.
The intervention attracting most comment was the proposal to lower the open road speed limit to 90 km/h. Most of the many responses to this proposal opposed it. Many supported a wider range of speed limits, and some supported 90 km/h temporary speed limits (until the road segment was brought up to a 100-km/h speed limit standard). Most respondents who opposed the lower speed limit considered that slower speeds would result in more driver impatience, boredom, frustration and risk taking, causing more tailgating and head-on crashes. Many felt that frustration and impatience were already a serious issue, and that enforcement should target slow drivers who did not pull over or who drove in the outside lane. Some considered that slow drivers were more dangerous than fast drivers. There was also a strong feeling expressed that more rigorous enforcement of the current speed limits was needed, rather than lowering the limit.
Opinion was divided as to whether demerit points for speed camera offences should be introduced, although there were more submissions in favour of this than against. Respondents' views on demerit points for speed camera offences ranged from those concerned about driver identification from speed camera photographs to those who believed that, to be fair, demerit points should accrue for all speeders irrespective of the method of detection.
There was strong support for enhanced surveillance, with a majority favouring a more visible police presence.
The majority of submissions on this intervention were in favour. There was recognition from many respondents that engineering improvements would go a long way towards improving road safety. Many people supported the construction of more passing lanes, median barriers and even a four-lane highway for the full length of State Highway 1. More hard shoulders were also supported in many submissions. Safety on local roads was also an issue identified as needing to be addressed.
There was a widely-held view that New Zealand roads are substandard and poorly maintained. Blackspots were identified as an area of concern by many, including road controlling authorities which also believed changes were required to the current benefit/cost (BC) ratio system to make funds available for strategic routes. It was noted that the BC ratio system does not take account of preventive safety measures, but is instead reactive and based on the number of fatalities on a given piece of road.
A large number of comments related to the need for expanded construction to better take into account the needs of vulnerable road users, as well as concerns about the specific types of engineering measures mentioned in the consultation documents for these road users (e.g. roundabouts were seen as very unfriendly to cyclists).
Several submissions expressed concern that better roads would result in higher speeds, thereby making more enforcement necessary to achieve the safety benefits.
The majority of submissions commenting on this issue were in favour of urban speed management measures and agreed with strict enforcement of the 50 km/h speed limit.
Of the submissions commenting on this intervention, approximately two-thirds supported a reduced BAC and one-third opposed it. Of those who supported the reduced BAC limit, approximately one-third favoured going further and imposing a zero BAC limit on all drivers. There was a general feeling that reduced BAC limits would provide greater safety improvements or support a community rejection of drink driving. Among those who opposed the reduced BAC limit there was a feeling that there was a need to better enforce the current BAC limits before introducing new ones, and that drivers with a BAC of between 50 and 80 mg/100 ml were not the cause of road trauma.
Approximately two-thirds of the submissions commenting on the proposed zero BAC limit for young drivers supported the proposal.
The majority of submissions opposed the proposal to raise the minimum driving age. In general, those who did not want the driving age raised considered that the risks related to inexperience rather than to age. Many were concerned about the lack of public transport alternatives for young people, particularly in rural areas, and that raising the driving age would negatively impact on rural people and their families. It was also considered by some that recent graduated driver licensing system changes would have the same effect.
Most submissions commenting on CBT supported intensifying the current CBT programme.
More than half the submissions commenting on this intervention supported the use of alcohol interlocks. Others believed that further evaluation of the effectiveness of such interlocks was required.
Most respondents commenting on this proposal actually supported the use of headlights at all times of the day (as opposed to the proposed extra hour at each end of the day). Many mentioned European examples of successes from the compulsory use of daytime running lights.
Most of the submissions mentioning restraint wearing supported the option of intensifying police enforcement to eliminate regional differences in wearing rates and to bring all regions up to the standard of the best.
There were very few submissions commenting on performance assessment, and these mainly related to safety management systems. Most referred to safety management systems positively and highlighted the importance of identification and consideration of safety issues by road controlling authorities.
Most respondents supported the recently-introduced impoundment regime, noting that it appeared to be working well. Some wanted the regime extended to apply to other serious offences such as excessive speeding.
There was general support for this recently-introduced measure, and some considered that it could be extended to cover a wider range of offences.
Only a few submissions commented on improved trauma management. Most supported it and any initiatives to improve its effectiveness, particularly in remote areas.
Of the submissions commenting on light vehicle standards, many suggested areas where they considered standards needed improvement. The most frequently mentioned of these were vehicle age, used imports, speed limiters, bumpers and bullbars, Warrant of Fitness (WOF) standards, seatbelts, and emissions. Some submissions advocated banning cars over a certain age and wanted stricter limits on used imports. Several submissions stated that WOF tests were not rigorous enough or that there was insufficient enforcement of warrants and licensing.
Comments on heavy vehicles covered a wide range of issues, and many considered that heavy vehicles needed more regulation of some sort. Many mentioned that trucks exceeded their speed limits, created obstacles for overtaking by not keeping left, and also tailgated other vehicles.
Many submissions suggested specific improvements that could be made to existing construction practices, such as signage, roadworks areas, road markings, roundabouts, road surfaces, cambers, medians and shoulders. Several submissions raised issues about cyclist and pedestrian-friendly construction. Of those who mentioned blackspots, there was general support for blackspot treatments.
There was considerable support for the recently-introduced changes to the Graduated Driver Licensing System, and some indicated that its effects should be evaluated before any further changes were considered.
Overall, the 90 km/h open road speed limit was the proposed intervention that generated the most interest and concern. The recognition by some that improving roads could improve road safety meant that the roading-related interventions also generated a lot of comment. The alcohol-related interventions were of interest to many, as was the proposal to raise the minimum driving age. Many people felt that education and training initiatives should be proposed as interventions in their own right.
The consultation on the proposed Strategy, including the regional and national meetings, focus groups and submissions, provided valuable information on the desired future direction for road safety in New Zealand. Much of what has been learned has implications for the final Strategy, and many ideas and suggestions can be usefully incorporated into the final Strategy and/or future work plans.
When asked about support for the proposed safety goal for 2010, there was a clear message from the consultation process that the public wanted a higher level of safety on New Zealand roads. There was a strong endorsement of achieving a level of safety in 2010 equivalent to where the safest countries in the world are now. When this goal was not supported, it was generally because it was not considered ambitious enough. An overarching vision, not just a goal, was considered necessary by some. Others perceived the goal to have been set on the basis of comparison with other countries, rather than analytically derived through New Zealand-based initiatives.
Implications for Final Strategy
The safety goal should be set at no more than 295 road fatalities in 2010, based on the interventions judged to make significant safety improvements in New Zealand. The articulation of a vision could be considered in the development of the final Strategy or in the development of the New Zealand Transport Strategy.
When asked whether there was a preference for an engineering emphasis, an enforcement emphasis, or a mixed strategy, there was broad support for a mixed strategy with an emphasis on enforcement initiatives, backed up by targeted safety engineering improvements and long-term education programmes. The public appeared concerned at the costs associated with engineering initiatives, although it was supportive of targeted engineering to address priority safety issues across the road network. This was coupled with a belief that it was necessary for Police to 'hit drivers hard' and consistently, to improve unsafe driver attitudes and behaviours which were seen as New Zealand's core road safety problem. Transport, health, injury prevention, and local government interests were more likely to recognise the need to improve the safety performance of the roading infrastructure. Many wanted education as a larger part of the mix than they perceived it to be in the strategy documents.
Implications for Final Strategy
A "mixed" approach should be taken with an emphasis on enforcement initiatives, coupled with targeted safety engineering improvements and greater prominence given to education. An enforcement emphasis is preferred, due to concerns about driver behaviour and the cost of engineering initiatives.
When asked whether they were prepared to pay for the additional costs of improved safety, the general view was that costs should be met from current charges being diverted into the Crown Account.
Some were clearly prepared to pay the additional costs of the strategy options, or to split payment of additional costs between road users and the Government. Interest was expressed in a dedicated safety engineering fund to support the Strategy.
Implications for Final Strategy
Consideration of the allocation of costs to different road users could also include a part contribution by the Government. Consideration could also be given to ring-fencing a portion of additional funding to support targeted safety-engineering initiatives. Accountability and transparency are necessary.
When asked what targets they wanted to see defined, most supported the proposed targets, particularly regional targets, as a means of encouraging ownership, and user-group targets (for pedestrians and cyclists) to ensure that the final Strategy would address their safety needs.
A wide range of other geographical (for each territorial and local authority), demographic (including all age groups), output (engineering, education) and behavioural (driving standards, fatigue, drug-use) targets were proposed. Targets for road-user groups such as pedestrians and cyclists were seen as important, to ensure the safety needs of these groups are more fully taken into account. There was strong support in some quarters for specific targets for Maori and Pacific peoples. However, a larger proportion of these communities at least questioned, and generally opposed, the setting of such targets because they were concerned about being "targeted".
Implications for Final Strategy
Targets should continue to focus on final injury outcomes, intermediate outcomes, and key output targets. The final Strategy must address the safety of road-user groups such as pedestrians and cyclists as well as motor vehicle users. The needs of demographic (e.g. older drivers or Maori and Pacific peoples) road-user groups should be prioritised during the development of the final strategy document, and programmes to address their needs enhanced or developed, but not tagged to specific targets.
When asked whether they would be willing to help implement the proposed Strategy, there was a positive response at both a community and individual level, particularly from territorial and local authorities through their roading, community and educational programmes.
Implications for Final Strategy
Mechanisms to further build on the commitment of communities throughout New Zealand should be considered in the development of the final Strategy.
A very wide range of suggestions was made for work requiring attention, many of which are already being done, or have been considered as part of the overall road safety management framework.
Of the more strategically-focused matters to be raised, the need for more education and improved driving standards was a major concern of respondents. The promotion of modes of transport (other than private motor vehicles) was also regularly raised. There was concern expressed about current and future limitations to ratepayer contributions, and about the benefit/cost model for allocating national resources which was seen as limiting the ability of roading authorities to take preventive safety measures.
Implications for Final Strategy
The future role of education needs to be given more prominence in the final Strategy, including educational directions to both support enforcement and engineering initiatives and develop long-term improvements in driving attitudes and standards. Safety targets for pedestrians and cyclists should be set as a rate that recognises their need for safe access to the roading network, and reviewed if any general mobility targets for road users are developed by the Government. Roading management policy should take into account concerns about the capacity of current funding mechanisms to provide a safe and efficient roading network.
Page created: 17 September 2002